In the promotional video, the aim was to provide an introduction to Alex and to showcase his ability. The video contains shots of Alex introducing himself, as well as shots of him on the bike, both from a spectators point of view as well as from his point of view.The spectator shots were filmed on a Canon 70D and rider shots were filmed on a GoPro.
A website would allow all of the promotional material to feature in a central point, where one could keep up to date with his most recent news and racing results, who he was riding for and who his sponsors were. It also would allow people to view his promotional video, as well as see recent photography of him racing and riding.
A key element throughout the campaign content was to feature imagery of Alex throughout. All of the imagery used in the designs was captured by myself, either with him whilst he was training or racing in the UK.
Click here to view more photography taken for Torq Performance Mountain Bike Team.
